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Research papers

Developing unified key performance indicators based on the integration of site-centric and panel-centric online data

The perceived conflict between server-centric and panel-centric metrics has served to bring confusion to the users of Internet audience measurement. This paper sets out to resolve this dissonance through the unification of both data sets to produce...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Stephen Shaw
June 20, 2003
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Citation

Shaw, S. (2003a, June 20). Developing unified key performance indicators based on the integration of site-centric and panel-centric online data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/developing-unified-key-performance-indicators-based-on-the-integration-of-site-centric-and-panel-centric-online-data